If you’re looking for ways to build your personal, business, or nonprofit’s brand, submitting guest blog posts can help. However, if you approach submissions the way one guy did with me recently, you may as well quit marketing altogether!

If I hadn’t written every word of his email messages here, you’d think I was making this up. Read it for yourself and then tell me how you would have reacted.

On Thu, Oct 23, 2014, Bill (not his real name) wrote:

Hi,

My name is Bill, I’m hosting specialist. Currently employed as a consultant in a couple of eCommerce companies. I’m also a web writer and co-author on several websites. You can see some samples of my work: link, link, link. At this moment I’m interested in makreting and I recently wrote an article “How to design successful exhibition stand” and I think it would be great for your site and interesting topic for your readers. My article is in this mails body:

(Content was included here. I didn’t edit any typo, grammatical, or spelling errors.)  Continue reading →