Employee Engagement

Pay Your Employees More and Make More Money

Published August 26, 2015 | By Elaine Fogel

Huh? Pay employees more and you’ll make more money? That’s what MIT Sloan School of Management professor and author, Zeynep Ton espoused in her TV interview last Sunday with Fareed Zakaria.

Ton has done research on this. “As I argue in my book, The Good Jobs Strategy, handled the right way, paying higher wages can be part of a strategy that brings in higher profits and return on investment and also lower prices and better service for customers. Yes, all at the same time.”

As she outlines in one of her blog posts: Continue reading →

Posted in Branding, Employee Engagement | Tagged better service for customers, beyond your logo, empower and honor employees, Fareed Zakaria, generate sales and profits, holistic brand building, Zeynep Ton

Engage and Honor Employees for a Happy and Trustworthy Brand - Part 2

Published June 15, 2015 | By Elaine Fogel

Last week in Part 1, we looked at how unhappy employees can affect your brand. Every employee touchpoint conveys your brand to customers. So, how do you create internal customer (employee) centrism?

Here are some tips that are included in my upcoming book, Beyond Your Logo: 7 Brand Ideas that Matter Most for Small Business Success: Continue reading →

Posted in Branding, Employee Engagement, Internal Marketing, Small Business, SMBs | Tagged Beyond Your Logo - 7 Brand Ideas That Matter Most for Small Business Success, brand, employee camaraderie, employee recognition, engage employees, internal customer centrism, workplace environment

Engage and Honor Employees for a Happy and Trustworthy Brand - Part 1

Published June 11, 2015 | By Elaine Fogel

Whether you work for a small business or nonprofit organization, its brand determines its success. Every touchpoint conveys the brand to customers. And, who’s in charge of touchpoints? Employees!

A recent infographic from Good.co and published in Website Magazine clearly demonstrates that 70% of American workers are disengaged at work and NOT working to their full potential. Ouch!

The saddest part of this problem? It doesn’t take a ton of money to change this problem, so why aren’t more organizations doing something about it? Continue reading →

Posted in Branding, Employee Engagement, Small Business, SMBs | Tagged Beyond Your Logo - 7 Brand Ideas That Matter Most for Small Business Success, brand, brand touchpoints, employees, external customers, Small Business, unhappy employees

It’s Swap Ideas Day So Get Creative!

Published September 10, 2014 | By Elaine Fogel

Today, September 10, 2014 is Swap Ideas Day! According to the Days of the Year website, the idea behind Swap Ideas Day is that everybody gets together to exchange ideas.

“People celebrate this occasion by connecting with other people to share thoughts and concepts. There are no rules outlining the nature of the ideas to be shared, thus making Swap Ideas Day an ideal opportunity for people to be as creative and wacky as they like with their ideas as well as learning from the ideas of others.”

Time for all you marketing-minded people to get creative! Here are 5 suggestions: Continue reading →