Elaine Fogel

volunteers

volunteers-on-linkedinLinkedIn isn’t just for networking and job searching. It’s an excellent untapped resource for nonprofits looking for volunteers.

Before you spend money or time marketing to prospective volunteers, take a look at your LinkedIn connections. Under the category of Opportunities [Name] is looking for, you can often find people’s volunteer objectives. And, in the Volunteer section under Volunteer Experience & Causes section, you’ll see which organizations they have volunteered for and which types of causes for which they have a passion.

Many LinkedIn members are willing to offer their professional expertise. Here are the two volunteer options:

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swap-ideas-dayToday, September 10, 2014 is Swap Ideas Day! According to the Days of the Year website, the idea behind Swap Ideas Day is that everybody gets together to exchange ideas.

“People celebrate this occasion by connecting with other people to share thoughts and concepts. There are no rules outlining the nature of the ideas to be shared, thus making Swap Ideas Day an ideal opportunity for people to be as creative and wacky as they like with their ideas as well as learning from the ideas of others.”

Time for all you marketing-minded people to get creative! Here are 5 suggestions:  Continue reading

np-customer-serviceNonprofit customer service. What’s that? Well, the same as it is in the business world, except that most nonprofit “customers”  represent stakeholders like donors, volunteers, members, and clients.

So, why do nonprofits need to focus on customer service when these “stakeholders” aren’t traditional “buyers?” Because, like other organization types, customer service excellence ties into their customers’ brand experiences and contributes to their organizations’ sustainability and success.

Makes sense, right? But, in my experience, not enough nonprofits are customer oriented and “get” why it’s so important.

As I head out next week to do two days of nonprofit customer service training, I thought it would be à propos to share some of my ideas.

TOP 10 BENEFITS OF PROVIDING EXCEPTIONAL NONPROFIT CUSTOMER SERVICE AND DEVELOPING A CUSTOMER- ORIENTED CULTURE

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