Don’t Make The Mistake I Did with Your Email Marketing

As a marketer I should have known better. Sometimes, we are so focused on advising others that we neglect to follow our own advice. 🙁

Email marketing has proven to be the mainstay of digital marketing campaigns for both the business and nonprofit sectors. According to the Small and Medium-Sized (SMB) Lead Generation Benchmark Report, email marketing is the most effective online tactic for lead generation. Email marketing is also essential for nonprofits - if they can increase their deliverability rates, they could increase their revenue by 14%! (The 2015 Nonprofit Email Deliverability Study)

So, what’s the #1 barrier to greater email marketing success?

It’s all in your lists!

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