Work harder and ye shall prosper. No, I’m not talking Pilgrim style because Thanksgiving is coming. I’m talking about working harder on something that doesn’t require physical labor or longer work hours.

Content Marketing.

Yes, that happens to be the latest and greatest buzz word in marketing. And, even if you doubted that the whole social media thing can produce business, it’s hard to refute research and statistics.

HubSpot came out with a new study of both B2B (business-to-business) and B2C (business-to-consumer) companies. The results are quite convincing.

• The more Web site pages your company has, the more traffic it will get. Stat: Companies with 51-100 pages of Web site content generated 48% more traffic than companies with less than 50 pages.
• The more Web site pages your company has, the more inbound leads it will get. Stat: Companies with 101-200 pages generated 2.5 times more leads than companies with less than 50 pages.
• The more landing pages your company has, the more leads it will get. Stat:  Companies that increased their number of landing pages from 10 to 15 saw a 55% increase in leads.
• The more your company blogs, the more traffic it will get. Stat: Companies that blog 15+ times per month get 5 times more traffic than companies that don’t blog. And, get this… Small businesses (1 to 10 employees) tend to see the biggest gains in traffic when they post more articles.
• The more frequently your company blogs, the more leads it will get. Stat: Companies that increased their blogging from 3-5 times per month to 6-8 times per month almost doubled their leads. And, get this… B2B companies that blog only 1-2x/month generate 70% more leads than those that don’t blog.
• The more articles on your company’s blog, the more traffic it will get. Stat: Companies with more than 200 articles on their blog have more than 5 times the leads than companies with less than 10 articles.
• The more Twitter followers your company has, the more traffic it will get. Stat: Companies with 51-100 Twitter followers generate 106% more traffic than those with less than 25 followers.
• The more Facebook “likes” your company has, the more traffic it will get. Stat: Companies with more than 1,000 Facebook “likes” saw an average 185% increase in traffic.

Has your company increased its content marketing efforts? Have you seen positive results?

Has your company ignored content marketing? What results has it experienced?