Do you get frustrated when you have to wait a few seconds for a website to load? Do you click elsewhere if it takes too long? Well, you’re part of the majority who have major attention issues online.
A new study entitled, “The State of the User Experience,” from Limelight Networks, finds that roughly 1 in 5 respondents aren’t willing to wait longer than 3 seconds for a website to load before getting frustrated and leaving. Three seconds!!
The rest, about 6 in 10 overall, are willing to wait up to 5 seconds, but no longer. What an impatient lot.
So, are we more or less patient when it comes to our mobile devices?
Forty-four percent of respondents are willing to wait longer for a page to load on a mobile device than on a laptop or desktop, while 41% expect equally fast page loads on mobile devices and desktop computers.
So, what can this mean for your company or organization website? Plenty!
If it doesn’t load fast enough, you’ll lose visitors to other sites. And, since more than 8 in 10 respondents said they would be likely to recommend a brand to a friend if they had a positive experience with its website, this is a big deal!
At this point, if you’re wondering how old these respondents are, I asked the same thing. I thought the results had to skew towards younger people. But, all ages were represented fairly. There were slightly more females than males in the study: 53% to 47%.
So, how fast is your site? Better yet, when was the last time you tested its load speed?
Visit this site to test it and see, then report back.Share this post!
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