Totally Uncorked on Marketing

Elaine Fogel

Welcome!

welcomeThanks for dropping by! If this is your first visit, I hope it will be one of many. And if you’ve been here before, thanks for coming back!

I love sharing my passion for, and expertise on marketing, branding, and customer experience. I really hope you find my content valuable whether you work for (or own) a small or medium business, work (or volunteer) for a nonprofit organization, or simply have an interest in learning more about marketing topics.

Take a look around. No cost to explore. 😉 Feel free to get in touch with any questions, observations, or feedback you have. I always welcome new ideas and topics.

With the gazillions of blogs out there, I really appreciate that you’ve taken the time to visit mine! So, thanks a million!

To your marketing and branding success,
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How To Convert “Likes” into Meaningful Behavior

Chalkboard with "Like" written on it

If one of your social media marketing goals is to get more Facebook “likes,” you need to read this!

Merely liking a brand on Facebook doesn’t change behavior or increase purchasing.” (Harvard Business Review, March-April 2017 Issue)

Say what?

I know. All this time, you thought Facebook marketing would lead to increased sales, donations, engagement, changed behaviors, and more. Surprise!

And, with all the money, time, and energy focused on social media marketing today, you’re going to find this quite enlightening.

Academics and researchers Leslie K. John (Harvard Business School), Daniel Mochon (Tulane University’s Freeman School of Business), Oliver Emrich (Johannes Gutenberg University of Mainz), and Janet Schwartz (Freeman School of Business) say their studies prove otherwise.

It’s possible that getting people to follow a brand on social media makes them buy more. But it’s also possible that those who already have positive feelings toward a brand are more likely to follow it in the first place, and that’s why they spend more than nonfollowers.”

Continue reading

5 Cool Image Resources to Help Rock Your Social Media Marketing

Child with big sunglasses and straw hat

Guest post by Debra Jason

Whether you’re posting images for your blog or for your social networks – from Facebook, Instagram or Google+ to Pinterest, Twitter or LinkedIn – here are several free tools that help you create cool graphics that rock!

Here are 5 of my favorites:

Continue reading

5 Free Practical Chrome Extensions for Marketing

Google Chrome logo header

If you spend a lot of time online, you may already use browser extensions. Extensions are valuable tools that can save you time and increase your productivity.

A browser extension is a plug-in that extends the functionality of a web browser in some way. (Wikipedia)

Since Google Chrome is the most widely used web browser worldwide, I want to share my top five favorites that can make your marketing easier. Continue reading

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