Totally Uncorked on Marketing

Elaine Fogel


welcomeThanks for dropping by! If this is your first visit, I hope it will be one of many. And if you’ve been here before, thanks for coming back!

I love sharing my passion for, and expertise on marketing, branding, and customer experience. I really hope you find my content valuable whether you work for (or own) a small or medium business, work (or volunteer) for a nonprofit organization, or simply have an interest in learning more about marketing topics.

Take a look around. No cost to explore. 😉 Feel free to get in touch with any questions, observations, or feedback you have. I always welcome new ideas and topics.

With the gazillions of blogs out there, I really appreciate that you’ve taken the time to visit mine! So, thanks a million!

To your marketing and branding success,
Elaine signature

Happy Get to Know Your Customers Day!

Happy Get to Know Your Customers Day sign

It’s the third Thursday of January, the first of four national observances that occur again on April 20, July 20, and October 19 this year. It’s a day focused on customers – who they are, what they do, what they like and need, where they ‘hang out,’ and what their beliefs and habits are.

If you don’t have a bona fide marketing plan, it’s not too late to work on one, as it will force you to identify your ideal customers and prospects. How else can you know how and where to reach them, what to say, and how to engage them?

Of course, you can’t do that in a day, so I’ve decided to give you 5 things you CAN do today to get to know more about your customers: Continue reading

2 of 3 Practical Ways to Make Your Daily Marketing Manageable

young woman at computer

Last week, in the first of this three-part series, I focused on social media marketing management. Today, let’s look at writing/copywriting.

2. Writing/Copywriting Management

Whether you work alone, or with others, there’s a good chance that you write daily. Writing activities can include any of the following:

  • individual or mass distribution emails
  • letters
  • newsletters
  • instructions
  • manuals
  • memos
  • blog posts
  • social media posts
  • ads
  • reports

Writing well is a skill that takes years to hone. But, you don’t have years to develop your abilities when you write daily for work. What can you do to ensure that your writing is professional and represents your brand? Continue reading

1 of 3 Practical Ways to Make Your Daily Marketing Manageable

young woman working at computer

It’s January and there are an infinite number of blog posts and articles advising you how to market this year. Yes, even I am guilty for my post on marketing predictions for 2017. 😏

Yet, determining which marketing tactics will be popular, trendy, or actually effective is another story. When your business or organization is on the small-medium side, you don’t always have the luxury of internal experts to guide you.

So, where to focus and how to make your daily marketing efforts manageable? Here’s the first with the other two to follow next week.

Continue reading

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