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To your marketing and branding success,
It’s the third Thursday of January, the first of four national observances that occur again on April 20, July 20, and October 19 this year. It’s a day focused on customers – who they are, what they do, what they like and need, where they ‘hang out,’ and what their beliefs and habits are.
If you don’t have a bona fide marketing plan, it’s not too late to work on one, as it will force you to identify your ideal customers and prospects. How else can you know how and where to reach them, what to say, and how to engage them?
Of course, you can’t do that in a day, so I’ve decided to give you 5 things you CAN do today to get to know more about your customers: Continue reading
It’s January and there are an infinite number of blog posts and articles advising you how to market this year. Yes, even I am guilty for my post on marketing predictions for 2017. 😏
Yet, determining which marketing tactics will be popular, trendy, or actually effective is another story. When your business or organization is on the small-medium side, you don’t always have the luxury of internal experts to guide you.
So, where to focus and how to make your daily marketing efforts manageable? Here’s the first with the other two to follow next week.