Elaine Fogel

services

The Formula for Business Success is Simple

Laboratory

Yeah, sure. That’s what you probably thought when you read this blog post title.

Nothing in business is simple, right? Experts will offer advice that relates to what they’re selling. They promise the moon if you do what they say.

But, the formula is rather simple.

But, before I give it away, here’s an example to set the stage:

We’ve used the same cleaning company for years. We like the young owner and have coached him on marketing and business best practices.

The problems lie in the actual cleaning service.  Continue reading

Surprise! Generation X Spends the Most Time on Social Media

woman in her 40s using laptop

I’ll bet you thought that Millennials (18-34) were the heaviest social media users of all the generations. I did, too. But, we’re both wrong!

Turns out that Generation X (35-49) are the heaviest users – spending almost 7 hours per week to Millennials’ 6+ hours weekly. And, according to a recent Nielsen study, they’re female; 25% of their time online is spent on social media (vs.19% of males); and they reach across cultures.

If you’re marketing to this demographic, you’ll want to know how to better reach them. So, check out these study results: Continue reading

How to Market to Customers 50+

4 people in their 50s 60s

Whether you market products, services, or a nonprofit mission, chances are you have customers in the 50+ age range. With their current U.S. population of 108.7 million, do you realize how powerful this demographic is now and how much it’s growing?

By 2017, Nielsen predicts this age group will make up half of the U.S. population and control 70% of disposable income.” (Campaign US)

This spells unbelievable opportunities for your business or organization! You can’t afford to ignore the 50+ market. Continue reading

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