Elaine Fogel


Baseball PitcherYou know who you are… LinkedIn members who send countless messages pitching your business, products, or services in your first communication with new connections. What’s with that?

Do you really think that people will receive your messages with open hearts and minds? I know I don’t.

How about creating a relationship first? Would you approach someone at an in-person networking event and immediately start selling, or would you engage in some conversation first? (That was rhetorical.) Well, LinkedIn is the same thing!

Plus, how many of these sales pitchers bother to read our profiles to see whether we fall within their target audiences? I can’t even count how many times LI members try to sell me the same marketing services that I offer! Hello? Continue reading

thanks-for-social-media-mentionsDoes your business or nonprofit organization monitor the Internet for social media mentions? Good and bad references affect its brand reputation, so knowing what people say - and replying - are very important.

Besides, if your goals are to increase leads and sales (or donations), build brand reputation, and improve search rankings, every response you make contributes.

Since, I’ve blogged on social media complaints (Are You Responding to Social Media Complaints? and How Do You Handle Social Media Complaints?), I’d like to focus on the lowest hanging fruit - positive comments and references, as these are the easiest to manage.

Why you should say thanks…  Continue reading

Successful business womanAre your business or nonprofit customers happy? Do they toot your horn and contribute to your revenue? If not, perhaps you need to analyze why.

According to a recent McKinsey article,  consistency is the secret ingredient to making customers happy. Some of us may have suspected that might be true, but, how to get it right?

“Using a variety of channels and triggering more and more interactions with companies as they seek to meet discrete needs, customers create clusters of interactions that make their individual interactions less important than their cumulative experience.”

McKinsey’s most recent customer-experience survey found that individual experiences aren’t enough to excite customers and build their loyalty.  Continue reading

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