We live in a world of distrust. 🙄 Between political upheaval, terrorism, and economic woes, people are in a state of malaise and suspicion.
According to the 2017 Edelman Trust Barometer, trust is in crisis around the world. “The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.”
In her recent post, Kathryn Beiser advises that even though business fares better than government in the trust department, “if it, too, disappoints, business risks falling victim to the rising tide of dissatisfaction that has impacted government in so many parts of the world.”
The Trust Barometer reveals that no action is more integral to building trust than treating employees well, and employees are also the most credible spokespeople on every aspect of a company’s business.”
So, how do you build trust with internal customers – your employees?
3. Professional Development and Learning Management
No matter what your marketing role is, staying current is important. Even the most senior marketers keep abreast of what’s going on in the profession.No matter what your marketing role is, staying current is important. Click To Tweet
And, why? Would you go to a doctor who hasn’t read the latest research and journals? 🙄
Marketing trends evolve. Study results can provide valuable insight. And, technological advances can make your job easier. With so much to learn, how can you stay up to date and not fall behind? Learn a little daily!
There are countless free and inexpensive resources available that are easy to access: Continue reading