Elaine Fogel

customer orientation

How to Build Trust with Internal Customers

 

trust sign

We live in a world of distrust. 🙄 Between political upheaval, terrorism, and economic woes, people are in a state of malaise and suspicion.

According to the 2017 Edelman Trust Barometer, trust is in crisis around the world. “The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.”

In her recent post, Kathryn Beiser advises that even though business fares better than government in the trust department, “if it, too, disappoints, business risks falling victim to the rising tide of dissatisfaction that has impacted government in so many parts of the world.”

The Trust Barometer reveals that no action is more integral to building trust than treating employees well, and employees are also the most credible spokespeople on every aspect of a company’s business.”

So, how do you build trust with internal customers – your employees?

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Happy Get to Know Your Customers Day!

Happy Get to Know Your Customers Day sign

It’s the third Thursday of January, the first of four national observances that occur again on April 20, July 20, and October 19 this year. It’s a day focused on customers – who they are, what they do, what they like and need, where they ‘hang out,’ and what their beliefs and habits are.

If you don’t have a bona fide marketing plan, it’s not too late to work on one, as it will force you to identify your ideal customers and prospects. How else can you know how and where to reach them, what to say, and how to engage them?

Of course, you can’t do that in a day, so I’ve decided to give you 5 things you CAN do today to get to know more about your customers: Continue reading

10 Important Smaller Biz/Org Marketing Predictions for 2017

sorceress with crystal ball

Happy New Year!

Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many focus on large companies and enterprises. So, I did a bit of research for you and put together a list of 10 marketing predictions that can apply to any-sized organization, especially small-medium businesses or nonprofit organizations.

  1. Brands will get more creative with content marketing format.

    (by 

    Content marketing has mainly been about blogging, ebooks, and other written content types that generate email subscribers. These strategies continue to prevail, but brands will need to be more creative with their content’s formats to break through the noise.

    Visual content will become more important as search engines get better at reading and analyzing images to determine what your website is about. More gifs—yay!

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