If one of your social media marketing goals is to get more Facebook “likes,” you need to read this!
Merely liking a brand on Facebook doesn’t change behavior or increase purchasing.” (Harvard Business Review, March-April 2017 Issue)
I know. All this time, you thought Facebook marketing would lead to increased sales, donations, engagement, changed behaviors, and more. Surprise!
And, with all the money, time, and energy focused on social media marketing today, you’re going to find this quite enlightening.
Academics and researchers Leslie K. John (Harvard Business School), Daniel Mochon (Tulane University’s Freeman School of Business), Oliver Emrich (Johannes Gutenberg University of Mainz), and Janet Schwartz (Freeman School of Business) say their studies prove otherwise.
It’s possible that getting people to follow a brand on social media makes them buy more. But it’s also possible that those who already have positive feelings toward a brand are more likely to follow it in the first place, and that’s why they spend more than nonfollowers.”
Yeah, sure. That’s what you probably thought when you read this blog post title.
Nothing in business is simple, right? Experts will offer advice that relates to what they’re selling. They promise the moon if you do what they say.
But, the formula is rather simple.
But, before I give it away, here’s an example to set the stage:
We’ve used the same cleaning company for years. We like the young owner and have coached him on marketing and business best practices.
The problems lie in the actual cleaning service. Continue reading