by Elaine Fogel

Elaine Fogel

Speaker. Author. Marketer. Brand and Customer Experience Evangelist.

21 Easy Phone Tips for Outstanding Customer Experiences

businesswoman on telephone

Did you know that the old-fashioned, Alexander Graham Bell invention (the telephone) still reigns as the most widely used channel for customer service? Yes, almost nine in ten consumers (89%) feel that telephone customer service either meets expectations (60%) or exceeds expectations. (State of Customer Service Experience 2016, The Northridge Group, Inc.)

No matter how you personally feel on any given day, your telephone communication must be consistent and represent your company/organization brand. Here are 21 phone tips to ensure you’re creating outstanding customer experiences:

Continue reading

Friday Facts in #Marketing for March 24, 2017

Friday Facts header

If you want to get attention on social media today, you need to advertise. In my post this week, 3 Most Successful Email Tactics are the Most Difficult, we learned that social media advertising came first in getting people to sign up for your emails. Now we know where advertisers plan to spend their social media dollars.

The big winner is Facebook followed by the three social media networks in the graph below. Continue reading

3 Most Successful Email Tactics are the Most Difficult

businessman with email symbol and megaphone

You’ve likely heard the saying: “Nothing worth having comes easy.” For most of us, this resonates with truth.

Now there’s a new study that proves that hard work pays off for email marketing list growth. After all, the whole point of email marketing is to expand our reach to the “right” people with the “right” message that can elicit a specific action. To do that well, we need people to sign up. Right?

According to a recent Ascend2 study, more than half of respondents (55%) say that increasing the rate at which visitors opt-in to receive email is an important objective in their email marketing programs. Second to that is improving content relevancy and value (52%).

Yet, achieving these objectives isn’t so easy.  Continue reading

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