Elaine Fogel

Lead Generation

spending more on sm marketingYes, you read that correctly. There’s very little money in social media marketing.

In fact, in a recent study by Regalix, a majority of B2B (business-to-business) respondents said that less than 10% of their revenue comes from social media marketing! Did you get that? It’s a good thing a majority claim that they allocate less than 10% of their marketing budget on it.

Now, here’s where there’s a big disconnect: Continue reading

generate-leads-canstockphotoNew Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain.

Yet, social media use rose from 59% in 2013 to 68% this year. That’s a reasonable gain for a marketing channel that B2B marketers claim to be “slow and challenging.”

Despite the problems, one survey respondent said that social media “allows potential leads to hear a company’s voice and experience our personality even before meeting in person.”

So, what are the biggest obstacles to generating new leads via social media? Continue reading

1 2 3 5
Check out my new book!
Sign Up For My Newsletter!
Subscribe to My Blog

Use your favorite feed. 

Contributor to:
My Company
Solutions Marketing & Consulting
Archived Posts