Just in time for Halloween, this spooky infographic comes from GetResponse.
Yes, you read that correctly. There’s very little money in social media marketing.
In fact, in a recent study by Regalix, a majority of B2B (business-to-business) respondents said that less than 10% of their revenue comes from social media marketing! Did you get that? It’s a good thing a majority claim that they allocate less than 10% of their marketing budget on it.
Now, here’s where there’s a big disconnect: Continue reading
New Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain.
Yet, social media use rose from 59% in 2013 to 68% this year. That’s a reasonable gain for a marketing channel that B2B marketers claim to be “slow and challenging.”
Despite the problems, one survey respondent said that social media “allows potential leads to hear a company’s voice and experience our personality even before meeting in person.”