Maybe you’ve been the recipient of a dumb email marketing campaign or two. Who knows? Maybe you’ve been the source of one without realizing it.
Either way, take note of this dumb email marketing example you should never do! Continue reading
Did you think email marketing was on the decline? Well, surprise! People actually want to receive email.
According to the 2016 State of Email Report by Litmus, 72% of respondents said they prefer companies to communicate with them via email over any other channel. And, with a return on investment (ROI) of 38-to-1 on every dollar invested, email has the highest ROI among digital marketing channels.
Here are some e-mail marketing tips based on the study as well as other research and my experience.
Did you know that your marketing emails have less than 3 seconds to capture your readers’ attention? After analyzing over 1.3 billion emails in Q3 2015, email marketing company, Movable Ink, says the vast majority of email reads last between 0 - 3 seconds. Woah!
According to the study, (as reported in Media Post) email read lengths vary by device, but less than three seconds was the overwhelming majority across Kindle Fire, 64.5%; iPhone 53.9%; iPad, 42.4%; Desktop, 48.9%; Android Tablet, 48.8%; and Android phones, 50.2%.
Email reads on desktop computers were the most likely to result in an increase of reading time. Some 24.6% of email reads on desktops last more than 15 seconds, followed by iPad readers at 22.6% and Android tablet users at 21.9%. Only 15.5% of Android phone users spent more than 15 seconds per email, the lowest ranking device in the study.
So, how do you improve reading times? Continue reading