Marketing Study Results
We hear so much about Millennials these days, that we almost forget Gen Xers as a market force. Well, a recent MarketingCharts study and Yahoo report give us some insight into this unsung generation.
Generation X, comprised of 81 million adults, has the highest spending power today, controlling 29% of estimated net worth dollars and 31% of total income dollars in the US.”
Gen X: America’s Most Influential Generation, Yahoo study, 2016
Here are a few interesting facts about Gen Xers*: Continue reading
So, the truth comes out, eh? People dislike ads.
So, where does that leave you when you’re marketing to customers and prospects? Good question! First, let’s look at the some recent research.
Get this: American adults are almost twice as likely to dislike (61%) as to like (34%) advertising! (YouGov.) And, Americans aren’t the only ones.
More than one-in-three American workers today is a millennial, giving this generation the largest share of the American workforce. To put their purchasing power into perspective, millennials (born between 1982 and 2000) now number 83.1 million in the U.S. and represent more than one-quarter of the nation’s population!
So, you know what this means, don’t you? Many business decision makers and consumers are millennials.
How can you reach and engage millennials?
New research says there’s a surefire way to achieve this and it’s an untapped and underused marketing channel. Continue reading
A new study says that neither inbound nor outbound marketing tactics alone are adequate to drive a business. What it takes is a combination of both.
According to the Inbound Marketing Effectiveness Benchmark Study Report - Q2 2016 from Demand Metric and Act-On Software, most study participants agreed that a blend of tactics drives their businesses.
What’s interesting to note is that smaller companies (making less than $100 million in annual revenue) believe that a single type of tactic drives their businesses. In fact, respondents who agree that inbound tactics alone drive their business, 90% are small businesses. The same percentage holds true for those who believe that outbound tactics alone drive their companies. Continue reading