Topics related to marketing.
If you want to get attention on social media today, you need to advertise. In my post this week, 3 Most Successful Email Tactics are the Most Difficult, we learned that social media advertising came first in getting people to sign up for your emails. Now we know where advertisers plan to spend their social media dollars.
The big winner is Facebook followed by the three social media networks in the graph below. Continue reading
You’ve likely heard the saying: “Nothing worth having comes easy.” For most of us, this resonates with truth.
Now there’s a new study that proves that hard work pays off for email marketing list growth. After all, the whole point of email marketing is to expand our reach to the “right” people with the “right” message that can elicit a specific action. To do that well, we need people to sign up. Right?
According to a recent Ascend2 study, more than half of respondents (55%) say that increasing the rate at which visitors opt-in to receive email is an important objective in their email marketing programs. Second to that is improving content relevancy and value (52%).
Yet, achieving these objectives isn’t so easy. Continue reading
Bet you thought customer loyalty was an important marketing objective. So did I. Surprise! 😮
According to McKinsey & Company, “Consumers, including those you may have thought loyal, are considering someone else’s offerings more often than you realize.”
It appears that “new technologies and greater choice are changing how consumers are thinking and acting across their consumer journeys.” This is especially true for online purchasing where shopping apps “showcase options, simplify pricing, compare product specifications, and facilitate peer reviews is making it possible to size up brands effortlessly.”
That makes online comparison shopping very easy. As an example, last week I purchased an item from a seller who priced the product 35% lower than all other vendors! Now, that’s a big savings. Continue reading