Elaine Fogel

Marketing Strategy

Forgive My 7 Marketing Sins

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In 2007, I wrote a Yom Kippur blog post for MarketingProfs seeking repentance for my marketing sins.* I posted something similar on my blog in 2012 and 2015. Now, it’s time for a new version.

So, here goes:

  1. Forgive me for losing patience with content that has grammatical errors. I admit that this is one of my marketing pet peeves and I have been critical. When I write blog posts about this, my intent is to educate and inform others of the common boo-boos they make.
  2. Forgive me for occasionally zigzagging on my marketing strategy and being drawn into new tactics.
  3. Forgive me for inconsistent engagement with my social media followers. “Real” work takes time and social media marketing has to take a back seat.
  4. Forgive me for wasting time with early technology adoption. I don’t need to investigate every new marketing-related release or program.
  5. Forgive me for feeling entitled at times. Just because I have lots of marketing experience and expertise does not mean that others will pay attention to me.
  6. Forgive me for feeling discouraged when results take longer than expected. Marketing is not an overnight sensation.
  7. Forgive me for procrastinating on the items at the bottom of my marketing to-do list. These represent the administrative things I need to do that are tedious or boring.

So, there you have it. You don’t need to be Jewish to ask for marketing forgiveness.

What marketing sins would you add to this list?

*During Yom Kippur, Jews ask forgiveness from God for the sins they have committed in the past year. 

3 Important Marketing Things to Do This Fall

autumn leaves

September 22 marked the first day of fall for 2016. As of today, there are 109 days remaining until 2017. What are you going to do with them?

The answer to this question can vary depending on the type of organization you have. So, let’s look at the most common denominators. Continue reading

Hallelujah! New Study Recognizes Both Digital AND Traditional Marketing Channels

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It’s no longer about traditional or digital. It’s all marketing.” MillwardBrown Digital, Getting Marketing Right, 2016

Hallelujah! Finally, the recognition that marketing includes a mix of digital and traditional channels.

Thanks to MillwardBrown Digital, we now have study results that demonstrate how an effective marketing mix can include both traditional and digital channels. I’ve been saying this for eons, but it seemed like I was part of a minority. 🙄

Here’s another good quote from the study:

There are no lines between traditional and digital marketing.”

Wuhoo! I know, I know. I sound like a one-woman celebration. But, I have good reason. For too many years, digital marketing was everything, frequently to the exclusion of traditional channels. It’s funny how things eventually come around.

Even if your biz/org is on the smaller side and not as marketing sophisticated as you’d like it to be, there’s still some excellent information you can glean in the following results and recommendations.

The study identified four key findings for getting digital right and creating extraordinary marketing in a connected world. Continue reading

How Much Do You Focus on Your Customers’ Needs and Wants?

Do you know your customers illustration

Do you know your customers’ needs and wants? No, I mean really know their needs and wants?

It appears that 38% of marketers find this their number-one challenge, regardless of company size or industry.

According to the newly released global report, The 2016 Digital Marketer from Experian, “Customer-centric brands are shifting the way they think about “customers”or “consumers” to start thinking of them as people; people who have real lives, relationships and desires rather than just views, clicks or transactions on the other side of a screen.”

Continue reading

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