Elaine Fogel

Marketing plan

3 Important Marketing Things to Do This Fall

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September 22 marked the first day of fall for 2016. As of today, there are 109 days remaining until 2017. What are you going to do with them?

The answer to this question can vary depending on the type of organization you have. So, let’s look at the most common denominators. Continue reading

Hallelujah! New Study Recognizes Both Digital AND Traditional Marketing Channels

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It’s no longer about traditional or digital. It’s all marketing.” MillwardBrown Digital, Getting Marketing Right, 2016

Hallelujah! Finally, the recognition that marketing includes a mix of digital and traditional channels.

Thanks to MillwardBrown Digital, we now have study results that demonstrate how an effective marketing mix can include both traditional and digital channels. I’ve been saying this for eons, but it seemed like I was part of a minority. 🙄

Here’s another good quote from the study:

There are no lines between traditional and digital marketing.”

Wuhoo! I know, I know. I sound like a one-woman celebration. But, I have good reason. For too many years, digital marketing was everything, frequently to the exclusion of traditional channels. It’s funny how things eventually come around.

Even if your biz/org is on the smaller side and not as marketing sophisticated as you’d like it to be, there’s still some excellent information you can glean in the following results and recommendations.

The study identified four key findings for getting digital right and creating extraordinary marketing in a connected world. Continue reading

Why You Should Care About Social Listening

What the heck is “social listening?” Another marketing buzzword?

Well yes, it is! Ya gotta love marketing for all its new fangled terms and phrases that creep into our vocabulary.

I was a Tweetchat guest last week, so the subject is top of mind for me.  Here’s my definition:

Social listening is monitoring and/or responding to what others say about your organization, brand, or people online.”

Basically, it’s brand reputation management, customer service, and marketing research rolled into one.

Some experts say that social media listening is equivalent to social media monitoring, while others disagree. According to author, speaker, and marketing guru, Jason Falls, there are different definitions for these terms although he claims that neither is 100% accurate.

Jason Falls’ Definition of Social Media Monitoring:

Continue reading

Why Print Marketing Materials Are Still Important in 2015

BrochuresPrint marketing materials? Remember those? The ones you can touch and feel?

Well, printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence. Marketers are realizing that branded print collateral can be an integral part of a sound marketing mix.

First of all, check out these surprising stats about print: Continue reading

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