Elaine Fogel

marketing plan

The Formula for Business Success is Simple

Laboratory

Yeah, sure. That’s what you probably thought when you read this blog post title.

Nothing in business is simple, right? Experts will offer advice that relates to what they’re selling. They promise the moon if you do what they say.

But, the formula is rather simple.

But, before I give it away, here’s an example to set the stage:

We’ve used the same cleaning company for years. We like the young owner and have coached him on marketing and business best practices.

The problems lie in the actual cleaning service.  Continue reading

Influencer Marketing is Hot But Not New

Influencer marketing image

Influencer marketing seems to be the “newest” buzzword in marketing. If you haven’t heard the term, here are some definitions to review:

“Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” (Lee Odden, TopRank Marketing Blog)

“Influencer marketing is simply the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character of a brand.” (Global Yodel, The Huffington Post)

“Influencer marketing is an approach that seeks to maximize the effectiveness of efforts by targeting individuals who have a large following and whose opinions carry a lot of weight. Typically, the approach is applied in a social media marketing context.” (TechTarget)

“A nonpromotional approach to marketing in which brands focus their efforts on opinion leaders, as opposed to direct target market touchpoints.” (John Hall, Forbes)

So, why isn’t this a novel concept? Continue reading

Happy Get to Know Your Customers Day!

Happy Get to Know Your Customers Day sign

It’s the third Thursday of January, the first of four national observances that occur again on April 20, July 20, and October 19 this year. It’s a day focused on customers – who they are, what they do, what they like and need, where they ‘hang out,’ and what their beliefs and habits are.

If you don’t have a bona fide marketing plan, it’s not too late to work on one, as it will force you to identify your ideal customers and prospects. How else can you know how and where to reach them, what to say, and how to engage them?

Of course, you can’t do that in a day, so I’ve decided to give you 5 things you CAN do today to get to know more about your customers: Continue reading

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