Print marketing materials? Remember those? The ones you can touch and feel?
Well, printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence. Marketers are realizing that branded print collateral can be an integral part of a sound marketing mix.
First of all, check out these surprising stats about print: Continue reading
It seems like content marketing is the marketing buzzword of the year even though it’s been around for eons. Maybe we didn’t use the term, “content,” but we produced traditional information nevertheless. The only challenge was measuring it back then because content came in print, broadcast, outdoor, and other traditional advertising channels.
With the advent of digital marketing came the ability to measure our marketing efforts. But, there are so many things we can measure that it can be confusing, especially for non-marketers trying to track their business’ or nonprofits’ progress and results.
Along comes this excellent infographic from eConsultancy that illustrates four ways to measure content marketing.
Take a look and share which ones you’re doing and why. Are they working? Which ones would you like to try? Continue reading
Guest post by Dennis Fischman
It’s time to post to your blog. You scratch your head, pace up and down, drum your fingers, start several posts and delete them…and at last, you have it. It’s a good idea. You put the finishing touches on it and hit, “Post.”
“Uh-oh,” you say. “Now what am I going to use for Facebook?”
Save time and worry: take that one good idea and use it again. Here are ten ways you can re-purpose one good idea for blogs, social media, video, and print. Continue reading