Elaine Fogel

content marketing

Mick Jagger singingIf Mick Jagger were a marketing expert, he’d sing that “Time is NOT on your side” when it comes to content marketing.

In Contently’s new study, Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry, 37% of respondents cited time as their biggest challenge in creating effective content. To put this into proportion, last year only 11% said they found time their biggest challenge.

This isn’t surprising considering that 73% of respondents say they plan to create more content this year over last.
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Story of ContentI came across this excellent Content Marketing Institute produced documentary about content marketing and wanted to share it with you. The one thing about content marketing you need to know from the start is that it’s been around forever!

Content marketing is simply the newest name for what we have called good old-fashioned marketing or advertising. Continue reading

marketing-news-tidbitsThis week’s tidbit topics include SEO tactics, content marketing, and online personalization.

  • Relevant content creation is the most effective AND difficult SEO tactic says a new study by Ascend2. Some 81% of 286 global marketing, sales and business professionals believe that either outsourcing to a specialist (17%) or combining in-house resources and outsourcing (64%) represent the most effective resources for executing SEO tactics. (MarketingCharts)


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