Elaine Fogel

customer relationships

Story of ContentI came across this excellent Content Marketing Institute produced documentary about content marketing and wanted to share it with you. The one thing about content marketing you need to know from the start is that it’s been around forever!

Content marketing is simply the newest name for what we have called good old-fashioned marketing or advertising. Continue reading

customer-blundersOne thing I’ve learned over time… things will definitely go wrong with customers, no matter how much you work to avoid them. The key to small business marketing and branding success is how you professionally manage the blunders.

In my upcoming book, Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success, I include an excellent quote by Donald Porter, CBE, former VP, British Airways, former chief manager of corporate communications, Lloyds Bank:

Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.”

With that in mind, here are three of the “10 Gracious Things to Do When You Hit Those Bumps in the Road:”  Continue reading

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