Haven’t you ever tweeted about a poor customer experience, product, or service? I know I have. There’s something cathartic about sharing it in the Twittersphere.
Well, now there’s a new study that shows how important it is for businesses and organizations to respond to complaints and angry Tweeps. It will affect your bottom line! Continue reading
Guest post by Debbie Laskey, MBA
With brands both big and small diving into social media, how do you define successful social media marketing?
First of all, a social media plan must be written. Second, the social media plan must align with the overall annual marketing and communications plan. Despite what some CEOs believe, social media cannot be performed in a silo.
Third, a social media policy must be written and enforced. While it’s great when employees throughout an organization want to post about a brand, there should be some guidance as to the content and voice – which is why employees of many large brands include “Tweets are my own” in their bios.
To get you started on the road to successful social media marketing, here are my five favorite tips:
What the heck is “social listening?” Another marketing buzzword?
Well yes, it is! Ya gotta love marketing for all its new fangled terms and phrases that creep into our vocabulary.
I was a Tweetchat guest last week, so the subject is top of mind for me. Here’s my definition:
Social listening is monitoring and/or responding to what others say about your organization, brand, or people online.”
Basically, it’s brand reputation management, customer service, and marketing research rolled into one.
Some experts say that social media listening is equivalent to social media monitoring, while others disagree. According to author, speaker, and marketing guru, Jason Falls, there are different definitions for these terms although he claims that neither is 100% accurate.