Elaine Fogel


How to Get More Clicks on Twitter (13 Awesome Tips)!

Twitter birds

Guest post by Nikolay Stoyanov 

Today, most businesses and organizations use Twitter to get their messages across. It’s as common as going to work or school.

But, besides sending messages, they require something else. They require clicks.

OK, but how do you get more clicks on Twitter?

Continue reading

5 Little Things That Could Improve Our Social Media Networks

5-little-thingsEvery time I’m on my social media networks, I think about the little things that would make them so much better. You know… an addition here, a change there, could make all the difference in my customer experience.

So, I decided to create this list and hope the site developers take heed. Ready? Continue reading

Tweets Are But a Fleeting Moment in Time

Sleeping-twitter-birdSometimes I question the point of social media sites like Twitter. Most people relish the thought of having lots of followers, but realistically, how can anyone manage it?

As of this week, I have roughly 4900 Twitter followers. These were all organically gained - no paid services.

I follow the ones who have something in common with me professionally. In other words, those who tweet about marketing, branding, customers, and other business topics.

The funny thing about Twitter and others like it, is that tweets are visible for a fleeting moment in time. So, realistically, we can only access those people who are tweeting while we’re checking our Twitter accounts.

So, if you have followers in different time zones, what are the chances that you’ll ever see what they have to share? Unless you’re like me, and you frequently wake up in the middle of the night with an overloaded brain and access to a tablet on your nightstand. 🙁

Very savvy peeps (like social media specialists) will pre-schedule their tweets and re-tweets to run 24/7. But, that’s a lot of work that most people don’t do.

Inevitably, we end up engaging with those who participate at the same times that we do. What a waste, isn’t it?

Realistically, our tweets are but a fleeting moment in time. With this in mind, how effective can Twitter marketing be?

What do you think? Does it work for you?

Brits are More Secure and Positive than Americans in Twitter Sharing

UK US and Twitter birdAs friendly and allied the U.K. is with the U.S., there have always been distinct cultural differences between the two countries. Now, those differences extend to the social media space too, in particular, on Twitter.

A new study by 360i Digital Agency shows that motivation for sharing tweets varies greatly - U.K. users seek connection and conversation, while U.S. users are driven by validation and self-expression.

OK, we can get into a whole discussion on the stereotypes and psychology of this, but I am a marketer, not a psychologist. And, as a Canadian living in the U.S., I fall somewhere between the two.

So, what does this research factoid tell us as marketers?

The study authors suggest that we need to understand the cultural psyche of an audience to help us “tailor content and messaging to better incentivize conversation and sharing. By playing into the motivations of an audience, brands can deliver a more relevant value exchange.”

Other interesting tidbits and recommendations:

  • Twitter users in the U.S. and the U.K. prefer to engage in the platform at different points of the day. U.S. users are most active in the evening, whereas U.K. users intermittently update throughout the day as new topics of conversation arise. Marketers will want to understand the preferred time of activity for a regional audience, and align their content strategy accordingly to maximize engagement.

  • U.K. users are generally more positive than their U.S. counterparts, and tend to avoid revealing overtly “raw emotion,” such as anger, on Twitter. Marketers should keep this in mind when developing a social tone of voice for their brands across different regions. Authenticity is a big factor in how brands approach consumers in the U.S., so quips about common frustrations can help make brands more relatable. Humanizing the brand is equally as important in the U.K., but it should be done in a way that generates a positive response, as that audience is less prone to air blatant grievances in social media.
  • People in the U.S. tend to be more opinionated when interacting with brands on Twitter. When evaluating consumer sentiment online, we recommend that marketers hold the U.K. and U.S. to different standards. This means that a slew of negative commentary coming from a U.S. audience online might not point to a bigger issue offline, just as a lack of demonstrated brand love from U.K. users might not point to a lack of emotional connection to that brand within the general population.

If you market to both audiences, this information should be valuable to you. And, if not, it’s entertaining anyway. Right?

Do these results surprise you or not? Please share.

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