If you believe that you’re not wasting resources on digital marketing, I have a surprise for you! Most surveyed marketers say they cannot prove the ROI (return on investment) for their digital marketing efforts, particularly on social media and content marketing.
Oh no, you say!
Sorry to break bad news, but TrackMaven’s Marketing Leadership Survey: Strategy, Technology, and Data-Driven Management 2017 demonstrates that the biggest challenge for over 71% of surveyed marketers is proving the ROI of their social and digital marketing efforts. And many of us assumed that digital marketing would make tracking easier than traditional marketing!
These aren’t unique results either. Last summer, MarketingCharts posted results from The CMO Survey that showed how difficult it is to show the impact of social media marketing efforts on businesses. Without evidence, we can’t assume that the same results would apply to nonprofit organizations, but typically, they tend to fall behind their for-profit counterparts.
The TrackMaven survey doesn’t say that marketers aren’t trying to measure their results – the top three metrics they use are: engagement metrics (91%), consumption metrics (82%), and audience growth metrics (78%). What it is saying is that only 27% of them consider themselves very effective at demonstrating the value of marketing efforts internally. Most (69%) say they’re only somewhat effective. Ouch.
You’ve likely heard the saying: “Nothing worth having comes easy.” For most of us, this resonates with truth.
Now there’s a new study that proves that hard work pays off for email marketing list growth. After all, the whole point of email marketing is to expand our reach to the “right” people with the “right” message that can elicit a specific action. To do that well, we need people to sign up. Right?
According to a recent Ascend2 study, more than half of respondents (55%) say that increasing the rate at which visitors opt-in to receive email is an important objective in their email marketing programs. Second to that is improving content relevancy and value (52%).
Yet, achieving these objectives isn’t so easy. Continue reading
Saturday, March 4 marks National Grammar Day! (Yes, there’s a holiday for grammar.)
Frankly, it would be great if every day was a grammar day because our use of the English language has deteriorated so much in the past few years. 😟 It’s not always evident, but there are countless examples of bad grammar used every day.
I see and hear them ubiquitously – in print and online newspapers, TV spots, broadcast news, and online ads/blogs. But, before I continue, I have a disclaimer. I am not a perfect grammarian. 😉
However, I take it seriously when I write, present to audiences, and converse. Admittedly, I was the pain-in-the-ass mother who always corrected her children’s grammar. (They’ll easily attest to that.)