I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the most effective in reaching prospects, customers, and donors?
Not anymore says a recent Forrester study. “It’s clear that Facebook and Twitter don’t offer the relationships that marketing leaders crave. Yet most brands still use these sites as the centerpiece of their social efforts — thereby wasting significant financial, technological, and human resources on social networks that don’t deliver value,” says Nate Elliott of Forrester.
Now get this… “In the next 18 months… Facebook will become nothing but a repository for display ads,” Elliott predicts. Holy!!
So now what? Continue reading
It seems like content marketing is the marketing buzzword of the year even though it’s been around for eons. Maybe we didn’t use the term, “content,” but we produced traditional information nevertheless. The only challenge was measuring it back then because content came in print, broadcast, outdoor, and other traditional advertising channels.
With the advent of digital marketing came the ability to measure our marketing efforts. But, there are so many things we can measure that it can be confusing, especially for non-marketers trying to track their business’ or nonprofits’ progress and results.
Along comes this excellent infographic from eConsultancy that illustrates four ways to measure content marketing.