As a marketer I should have known better. Sometimes, we are so focused on advising others that we neglect to follow our own advice.
Email marketing has proven to be the mainstay of digital marketing campaigns for both the business and nonprofit sectors. According to the Small and Medium-Sized (SMB) Lead Generation Benchmark Report, email marketing is the most effective online tactic for lead generation. Email marketing is also essential for nonprofits - if they can increase their deliverability rates, they could increase their revenue by 14%! (The 2015 Nonprofit Email Deliverability Study)
So, what’s the #1 barrier to greater email marketing success?
It’s all in your lists!
I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the most effective in reaching prospects, customers, and donors?
Not anymore says a recent Forrester study. “It’s clear that Facebook and Twitter don’t offer the relationships that marketing leaders crave. Yet most brands still use these sites as the centerpiece of their social efforts — thereby wasting significant financial, technological, and human resources on social networks that don’t deliver value,” says Nate Elliott of Forrester.
Now get this… “In the next 18 months… Facebook will become nothing but a repository for display ads,” Elliott predicts. Holy!!
So now what? Continue reading
Oh-oh. You know those little pitches we add to our blog posts and other content? Those subtle hints that we have a product, service, or mission to promote?
Well, now we know they’re TABOO! So says a new Kentico Software survey, as reported by Natalie Burg on Contently.
Customer trust in content marketing is high, but it plummets the second a brand tries to push a sale.”