Elaine Fogel

small business

The Formula for Business Success is Simple

Laboratory

Yeah, sure. That’s what you probably thought when you read this blog post title.

Nothing in business is simple, right? Experts will offer advice that relates to what they’re selling. They promise the moon if you do what they say.

But, the formula is rather simple.

But, before I give it away, here’s an example to set the stage:

We’ve used the same cleaning company for years. We like the young owner and have coached him on marketing and business best practices.

The problems lie in the actual cleaning service.  Continue reading

What are Your Top Priorities for Social Media Marketing?

What are your top priorities for social media marketing?

It’s likely that social media marketing is an important part of your overall marketing strategy for 2017. But, have you planned your top priorities for this year?

As a small-medium business or nonprofit organization, your budget doesn’t allow for big-buck tactics. So, I’ve compiled a list of affordable options based on what some experts and studies are predicting for social media marketing in 2017.

Continue reading

10 Important Smaller Biz/Org Marketing Predictions for 2017

sorceress with crystal ball

Happy New Year!

Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many focus on large companies and enterprises. So, I did a bit of research for you and put together a list of 10 marketing predictions that can apply to any-sized organization, especially small-medium businesses or nonprofit organizations.

  1. Brands will get more creative with content marketing format.

    (by 

    Content marketing has mainly been about blogging, ebooks, and other written content types that generate email subscribers. These strategies continue to prevail, but brands will need to be more creative with their content’s formats to break through the noise.

    Visual content will become more important as search engines get better at reading and analyzing images to determine what your website is about. More gifs—yay!

Continue reading

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