Elaine Fogel


tv with marketing channelsYou want to stand out, right? Yet some marketing channels are getting so over-saturated that it’s harder to gain attention and engagement for your business, startup, or nonprofit.

Doesn’t it seem like everyone is trying to occupy the same marketing space?

Since there are a host of available marketing channels, have you given any thought to trying new ones to reach your target audiences?

Please take this very short survey so we can see which channels to watch.

Then check back here for results! Thanks!!

beyond-your-logo-3dMy new book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success is now available in paperback and e-book. Click here for the list of booksellers worldwide where you can get your copy!


chalkboard writing-SWOTMarketing your smaller business, startup, nonprofit, or personal brand takes smarts and strategy. Developing and implementing a marketing and branding plan is pivotol to its success. So, let me help you get started by working on your SWOT analysis.

In my new book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success, the last chapter is devoted entirely to creating a marketing and branding plan that includes:


I. Market & Situation Analysis – your current marketplace and business position
II. Marketing & Branding Strategy – your business objectives and how to reach them
III. Marketing & Branding Tactics – your business actions to reach strategic objectives
IV. Metrics – measurement methods to determine which tactics are working or not


A SWOT analysis falls within #I (Market & Situation Analysis) and helps identify the strengths, weaknesses, opportunities, and threats to your organization. Continue reading

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