by Elaine Fogel

nonprofit

Friday Facts in #Marketing for March 10, 2017

Friday Facts header 3-10-17

I came up with a new feature called, Friday Facts in #Marketing. Each Friday, I’ll post new research facts on marketing-related topics that can affect your small-medium business or nonprofit organization.

This week’s facts come from the MarketingSherpa Customer Satisfaction Research Study, completed in December, 2016 and recently published. Get a load of the fact in orange. Looks like marketing budgets focused solely on digital channels may NOT be the most effective! Continue reading

10 Reasons I Love Marketing

Valentine hearts

It’s Valentine’s Day! 

What a perfect opportunity to express why I love marketing. Read my 10 reasons and then please add your own!

Are you ready? Continue reading

How to Build Trust with Internal Customers

 

trust sign

We live in a world of distrust. 🙄 Between political upheaval, terrorism, and economic woes, people are in a state of malaise and suspicion.

According to the 2017 Edelman Trust Barometer, trust is in crisis around the world. “The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.”

In her recent post, Kathryn Beiser advises that even though business fares better than government in the trust department, “if it, too, disappoints, business risks falling victim to the rising tide of dissatisfaction that has impacted government in so many parts of the world.”

The Trust Barometer reveals that no action is more integral to building trust than treating employees well, and employees are also the most credible spokespeople on every aspect of a company’s business.”

So, how do you build trust with internal customers – your employees?

Continue reading

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