Your brand is a combination of a customer’s experiences with your business/organization at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to your company’s brand reputation.
Building a strong brand can truly pay off. Here’s my list of 9 benefits for focusing on, and building your brand:
By now, you’ve probably heard about Subway’s former spokesperson, Jared Fogle, being in trouble for distributing child pornography and paying for sex acts with minors. It’s any brand’s worst nightmare.
Funny thing, it’s not just the “big guys” that use celebrity spokespeople in their marketing campaigns. Smaller businesses and nonprofits do it, too. Continue reading
Many charities depend on fundraising for operational revenue. But, how many could be making more money if they invested in branding?
“Branding?” many ask. “We have a logo. What else is there?”
OMG… so much more! A charity’s brand is way more than a logo, colors, font styles, and its look. It represents every single touchpoint in the organization.