Ever wonder if what’s top of mind in marketing for you is similar to other people? Well now, you can!
In the recent 2016 State of Marketing report by Salesforce Research, 37% of American, and 35% of Canadian marketing leaders measure their success based on revenue growth. In second place comes customer satisfaction (28% US and 34% CDN). Third choice differs - Americans selected return on investment (26%) and Canadians chose customer retention rates (23%).
What are marketing leaders’ top marketing priorities?
It seems that marketers are spending big on social media (SM) marketing without the results to show for it! So says the biannual CMO Survey by Duke University’s Fuqua School of Business, the American Marketing Association, and Deloitte.
As a percentage of marketing budgets, B2C and B2B companies plan to increase their spend on SM from 10.6% now to 13.2% in the next 12 months, and up to 20.9% in the next five years. This would be good news if other factors were in place. But, they’re not!
For example, most survey respondents aren’t doing a great job at integrating SM marketing with their overall marketing strategies. Say what? Continue reading
By now, you’ve probably heard about Subway’s former spokesperson, Jared Fogle, being in trouble for distributing child pornography and paying for sex acts with minors. It’s any brand’s worst nightmare.
Funny thing, it’s not just the “big guys” that use celebrity spokespeople in their marketing campaigns. Smaller businesses and nonprofits do it, too. Continue reading
For many years, advertisers thought that using sex or violent themes could influence consumer purchasing. Well, guess what? It ain’t necessarily so!
A new study by the American Psychological Association (APA) says that violent and sexual media content may impair advertising’s effectiveness and ultimately deter purchasing. (Well, there goes the marketing neighborhood.)
We found almost no evidence that violent and sexual programs and ads increased advertising effectiveness,” said Brad J. Bushman, PhD, professor of communication and psychology at The Ohio State University, and a co-author on the study, which appeared in the journal Psychological Bulletin®. “In general, we found violent and sexual programs, and ads with violent or sexual content decreased advertising.”