We hear so much about Millennials these days, that we almost forget Gen Xers as a market force. Well, a recent MarketingCharts study and Yahoo report give us some insight into this unsung generation.
Generation X, comprised of 81 million adults, has the highest spending power today, controlling 29% of estimated net worth dollars and 31% of total income dollars in the US.”
Gen X: America’s Most Influential Generation, Yahoo study, 2016
Here are a few interesting facts about Gen Xers*: Continue reading
So, the truth comes out, eh? People dislike ads.
So, where does that leave you when you’re marketing to customers and prospects? Good question! First, let’s look at the some recent research.
Get this: American adults are almost twice as likely to dislike (61%) as to like (34%) advertising! (YouGov.) And, Americans aren’t the only ones.