Where will you be spending your marketing dollars in the next five years? The latest annual Entertainment & Media Outlook report from PwC gives us some real clues.
Here’s the BIG takeaway:
It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume any kind of content. Instead of a divided landscape, what we have is a fluid and multifaceted ecosystem – one where new digital offerings have created a bigger, more diverse content universe, and where digital has accelerated delivery across platforms.” (PwC)
And, here are some of the expected trends: Continue reading
Bet you’re wondering…. which traditional media channel boosts mobile marketing. Before I tell you, here’s a hint:
It’s big, bold, and ubiquitous.
Still don’t know?
The one traditional media channel that actually boosts your mobile marketing efforts is… (drum roll)… Continue reading
May 18-22, 2015 marks Promotional Products Week! So, what does that mean exactly?
This annual event serves as a cornerstone for recognizing the importance of working with promotional products professionals while creating awareness for promotional products as a powerful and effective medium. And, since Solutions Marketing & Consulting is a promotional products distributor, I thought I’d share some very interesting facts with you. Ready?
First, let’s define what promotional products are. According to the PPAI (Promotional Products Association International):
Promotional products usually imprinted with a company’s name, logo or message — include useful or decorative articles of merchandise that are used in marketing and communication programs. Imprinted products that are distributed free are called promotional products. Imprinted items given as an incentive for a specific action are known as premiums. Business gifts, awards and commemoratives are also considered promotional products.”
Who Buys Promotional Products?
Guest Post by Brooke Chaplan
Whether you’re a small business entrepreneur, a marketing director at a successful start-up, or have just completed your bachelor of business degree and looking to get your feet wet, the marketing game can be tricky and filled with pot holes. While some very expensive marketing campaigns might work for one company, the same campaigns could sink another financially.
Budget is always at the forefront of every business owner’s mind. The following four ways to market your company are easy and affordable: Continue reading