With Christmas upon us this week, I scoured the Web for good quality holiday spots. And there are many!
Here are three of my favorites… Continue reading
Where will you be spending your marketing dollars in the next five years? The latest annual Entertainment & Media Outlook report from PwC gives us some real clues.
Here’s the BIG takeaway:
It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume any kind of content. Instead of a divided landscape, what we have is a fluid and multifaceted ecosystem – one where new digital offerings have created a bigger, more diverse content universe, and where digital has accelerated delivery across platforms.” (PwC)
And, here are some of the expected trends: Continue reading
Every once in a while, a TV spot or ad makes me laugh out loud. When it does, I remember it and may even share it.
That’s the case with this 2014 Suburu commercial that’s still in rotation. Its creativity and use of dogs makes it memorable and long lasting. (You know what they say about using kids and dogs, don’t you?)
According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.”
There’s a down side, however says the marketing and branding company. “If the humor distracts from branding and communication, … Continue reading