Elaine Fogel

mobile marketing

Media Letters hanging strings with blue sackcloth background.Where will you be spending your marketing dollars in the next five years? The latest annual Entertainment & Media Outlook report from PwC gives us some real clues.

Here’s the BIG takeaway:

It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume any kind of content. Instead of a divided landscape, what we have is a fluid and multifaceted ecosystem – one where new digital offerings have created a bigger, more diverse content universe, and where digital has accelerated delivery across platforms.” (PwC)

And, here are some of the expected trends: Continue reading

computer-devicesWith Google’s algorithms changing this week to expand its use of mobile-friendliness as a ranking signal, do you have any idea which devices your customers are using? What about the prospects you want to attract?

Thanks to Millward Brown Digital for surveying “more than 1,000 consumers in three generations (Millennials, born after 1980; Generation X, born 1965-1980; and boomers, born from 1946-1964) to see how different age groups favored different screens for various activities.” (Adweek)

What Adweek reported is that we cannot make any assumptions.

Joline McGoldrick, research director at Millward Brown Digital, adds, “It is easy to stereotype and say the best way to reach Millennials is on mobile, but that is not always true. As the analysis shows, device usage varies from generation to generation based upon what the activity is.”

If you don’t want to make mistakes, this infographic can help explain how your different target audiences may engage with your company. Continue reading

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