Elaine Fogel

marketing channels

IoTThe newest buzz word in technology? The Internet of Things (IoT). Do you know what it is and whether it will have positive or negative ramifications for you and your business/organization?

What is IoT?

“Simply put this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other).” Forbes Leadership

What does it look like?

Your refrigerator, smoke detector, doorbell and air freshener may already be. Next, clothes, traffic lights and pedestrian walk buttons — and every part of a factory — and even your home’s windows, will all be connected, sharing information to make you healthier, your commute shorter, and everything more efficient.” CNBC

Continue reading

tv with marketing channelsYou want to stand out, right? Yet some marketing channels are getting so over-saturated that it’s harder to gain attention and engagement for your business, startup, or nonprofit.

Doesn’t it seem like everyone is trying to occupy the same marketing space?

Since there are a host of available marketing channels, have you given any thought to trying new ones to reach your target audiences?

Please take this very short survey so we can see which channels to watch.

Then check back here for results! Thanks!!

beyond-your-logo-3dMy new book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success is now available in paperback and e-book. Click here for the list of booksellers worldwide where you can get your copy!


Story of ContentI came across this excellent Content Marketing Institute produced documentary about content marketing and wanted to share it with you. The one thing about content marketing you need to know from the start is that it’s been around forever!

Content marketing is simply the newest name for what we have called good old-fashioned marketing or advertising. Continue reading

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