opportunities for marketers
The newest buzz word in technology? The Internet of Things (IoT). Do you know what it is and whether it will have positive or negative ramifications for you and your business/organization?
What is IoT?
“Simply put this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other).” Forbes Leadership
What does it look like?
Your refrigerator, smoke detector, doorbell and air freshener may already be. Next, clothes, traffic lights and pedestrian walk buttons — and every part of a factory — and even your home’s windows, will all be connected, sharing information to make you healthier, your commute shorter, and everything more efficient.” CNBC