I came across this excellent Content Marketing Institute produced documentary about content marketing and wanted to share it with you. The one thing about content marketing you need to know from the start is that it’s been around forever!
Content marketing is simply the newest name for what we have called good old-fashioned marketing or advertising. Continue reading
North American business leaders are planning to use both digital and traditional marketing channels and tactics in 2015. A new study by StrongView Systems shows the top ten channels or techniques where respondents said they’d spend their marketing budgets.
Survey respondents were generally optimistic about their marketing budgets for 2015. Fifty-four percent expect their budgets to increase in 2015, and 40% expect their budgets to remain at 2014 levels. Of those respondents who believe their 2015 marketing budgets will grow, 47% expect the increase to be between 5% and 10%, while about a third of the respondents expect budget increases of more than 10%, says an article in Business 2 Community.
What’s interesting to note is that… Continue reading
Bet you thought that digital marketing would be the number one marketing channel for small businesses. Or email marketing. But, no! It’s word of mouth.
In fact, 28% of survey respondents in the BrightLocal SMB Internet Marketing Survey 2014 chose word-of-mouth marketing as the most effective channel to gain new leads and customers for small and medium-sized businesses (SMBs).
Want to know what the other effective channels are? Continue reading