Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what?
There’s no such thing as the perfect channel that will provide a solid return on investment (ROI) forever. With the ubiquitous emphasis on digital marketing these past few years, people have put a lot of money into social media, websites, blogging, digital content marketing, lead generation, inbound marketing, search marketing, email marketing, etc., etc. If you’re operating a smaller business or nonprofit, every marketing dollar counts, so choosing the “best” channels for your target audiences is crucial to success.
Has digital marketing proven its worth? Continue reading
Bet you thought that digital marketing would be the number one marketing channel for small businesses. Or email marketing. But, no! It’s word of mouth.
In fact, 28% of survey respondents in the BrightLocal SMB Internet Marketing Survey 2014 chose word-of-mouth marketing as the most effective channel to gain new leads and customers for small and medium-sized businesses (SMBs).
Want to know what the other effective channels are? Continue reading
If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. It surveyed consumers 21 and older from U.S. households with annual income of at least $150,000 about the types of media that they consume and the time they spend on each.
Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video. Not surprised? There’s more. Continue reading