If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. It surveyed consumers 21 and older from U.S. households with annual income of at least $150,000 about the types of media that they consume and the time they spend on each.
Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video. Not surprised? There’s more. Continue reading
We’re using them, but we can’t quantify them - those marketing channels we have embraced with exuberance, time, and money. It seems to be an recurring theme in many marketing surveys and studies these days. And, here’s another one.
The ANA (Association of National Advertisers) released results of its 2012 Digital and Social Media Survey.
“While more than 70% of marketers are using new media platforms, 62% are increasingly concerned with the inability to prove ROI across these channels.”
Use of online video (e.g., YouTube) increased from 64% last year to 80% in 2012, and since 2007, overall usage of social media and mobile marketing has grown significantly, with 90% and 74% of marketers using them, respectively.”
But, there’s still a nagging concern about determining the return on investment for these channels and how to balance traditional and digital marketing tactics. The president/CEO of the ANA, Bob Liodice, said it well: “Platforms offering the most tangible ROI will be favored by marketers moving forward. It is imperative for the industry to standardize measurement practices for digital, social and mobile markets.”
Should we have standardized methods for calculating the ROI on our marketing efforts? Currently, there’s a plethora of companies with their own proprietary methodologies. What do you think?
According to the latest Nielsen research, social media is the cat's meow. Did I just date myself?
Well, the Q3 numbers show an amazing statistic: In the U.S., social networks and blogs reach nearly 80% of active U.S. Internet users and represent the majority of Americans’ time online.
Here are some other important stats to know:
- Americans spend more time on Facebook than they do on any other U.S. Web site.
- Close to 40% of social media users access social media content from their mobile phones.
- Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet.
- 70% of active online adult social networkers shop online, 12% more likely than the average adult Internet user.
- Although a larger number of women view online video on social networks and blogs, men are the heaviest online video users overall streaming more videos and watching them longer.
- Blogger is now the number #2 social networking and blog site in the U.S. with 50.1 million unique U.S. visitors, up 17% from a year ago.
Do any of these stats surprise you? Why or why not?