Many charities depend on fundraising for operational revenue. But, how many could be making more money if they invested in branding?
“Branding?” many ask. “We have a logo. What else is there?”
OMG… so much more! A charity’s brand is way more than a logo, colors, font styles, and its look. It represents every single touchpoint in the organization.
What does that really mean?
How much of your business-to-business (B2B) content marketing focuses on your company? If it’s a lot, you may want to change direction!
Different studies by the Economist Group and Peppercomm and Corporate Visions show that almost 1 in 3 B2B marketers says his/her content is company-focused, not customer-centric. They add that B2B content fails to change business executives’ perceptions by too closely resembling a sales pitch. And, that’s not what people want to read.
B2B marketers are more frequently referencing their products and services and experts’ points-of-view in their content than curated research and insights, which may offer a broader view of the industry that’s more in line with what executives reportedly want when making decisions.”
The best approach is to treat B2B marketing similarly to B2C - with customer-centricity. Here’s how to flip things around… Continue reading
After Jonathan commented on “When It Comes to Websites, We Have Major Attention Issues” on LinkedIn, I invited him to make recommendations on speeding up our websites. EF
Guest post by Jonathan Nesmith
One second. Does it really matter when it comes to page loading speeds? What if I told you your conversions could increase with just a little effort? And, it barely takes any technical knowledge!
Portent’s recent study on this topic (reported by Ian Laurie) confirms the financial benefits of site speed. After recently creating my own website, I discovered a few ways to pull those load times down. And, I want to share them with you. Continue reading
Do you get frustrated when you have to wait a few seconds for a website to load? Do you click elsewhere if it takes too long? Well, you’re part of the majority who have major attention issues online.
A new study entitled, “The State of the User Experience,” from Limelight Networks, finds that roughly 1 in 5 respondents aren’t willing to wait longer than 3 seconds for a website to load before getting frustrated and leaving. Three seconds!!
The rest, about 6 in 10 overall, are willing to wait up to 5 seconds, but no longer. What an impatient lot.
So, are we more or less patient when it comes to our mobile devices? Continue reading