Whether you work for a small business or nonprofit organization, its brand determines its success. Every touchpoint conveys the brand to customers. And, who’s in charge of touchpoints? Employees!
A recent infographic from Good.co and published in Website Magazine clearly demonstrates that 70% of American workers are disengaged at work and NOT working to their full potential. Ouch!
The saddest part of this problem? It doesn’t take a ton of money to change this problem, so why aren’t more organizations doing something about it? Continue reading
Many charities depend on fundraising for operational revenue. But, how many could be making more money if they invested in branding?
“Branding?” many ask. “We have a logo. What else is there?”
OMG… so much more! A charity’s brand is way more than a logo, colors, font styles, and its look. It represents every single touchpoint in the organization.