Huh? Pay employees more and you’ll make more money? That’s what MIT Sloan School of Management professor and author, Zeynep Ton espoused in her TV interview last Sunday with Fareed Zakaria.
Ton has done research on this. “As I argue in my book, The Good Jobs Strategy, handled the right way, paying higher wages can be part of a strategy that brings in higher profits and return on investment and also lower prices and better service for customers. Yes, all at the same time.”
As she outlines in one of her blog posts: Continue reading
Here are some tips that are included in my upcoming book, Beyond Your Logo: 7 Brand Ideas that Matter Most for Small Business Success: Continue reading
Whether you work for a small business or nonprofit organization, its brand determines its success. Every touchpoint conveys the brand to customers. And, who’s in charge of touchpoints? Employees!
A recent infographic from Good.co and published in Website Magazine clearly demonstrates that 70% of American workers are disengaged at work and NOT working to their full potential. Ouch!
The saddest part of this problem? It doesn’t take a ton of money to change this problem, so why aren’t more organizations doing something about it? Continue reading
Today, September 10, 2014 is Swap Ideas Day! According to the Days of the Year website, the idea behind Swap Ideas Day is that everybody gets together to exchange ideas.
“People celebrate this occasion by connecting with other people to share thoughts and concepts. There are no rules outlining the nature of the ideas to be shared, thus making Swap Ideas Day an ideal opportunity for people to be as creative and wacky as they like with their ideas as well as learning from the ideas of others.”
Time for all you marketing-minded people to get creative! Here are 5 suggestions: Continue reading