by Elaine Fogel

brand ambassadors

How to Build Trust with Internal Customers


trust sign

We live in a world of distrust. 🙄 Between political upheaval, terrorism, and economic woes, people are in a state of malaise and suspicion.

According to the 2017 Edelman Trust Barometer, trust is in crisis around the world. “The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.”

In her recent post, Kathryn Beiser advises that even though business fares better than government in the trust department, “if it, too, disappoints, business risks falling victim to the rising tide of dissatisfaction that has impacted government in so many parts of the world.”

The Trust Barometer reveals that no action is more integral to building trust than treating employees well, and employees are also the most credible spokespeople on every aspect of a company’s business.”

So, how do you build trust with internal customers – your employees?

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It’s Swap Ideas Day So Get Creative!

swap-ideas-dayToday, September 10, 2014 is Swap Ideas Day! According to the Days of the Year website, the idea behind Swap Ideas Day is that everybody gets together to exchange ideas.

“People celebrate this occasion by connecting with other people to share thoughts and concepts. There are no rules outlining the nature of the ideas to be shared, thus making Swap Ideas Day an ideal opportunity for people to be as creative and wacky as they like with their ideas as well as learning from the ideas of others.”

Time for all you marketing-minded people to get creative! Here are 5 suggestions:  Continue reading

The Smart Way to Use Donor Gifts

Mug we had made for Phoenix Rescue Mission

Do thank-you gifts actually increase contributions? According to a recent article in The Wall Street Journal, two Yale University researchers tried to answer this question in a 2012 study of charitable behavior.

Once again, research shows that using fundraising incentive gifts don’t work. In fact, “We found when you offer a thank-you gift as part of an initial donation request—such as a pen, tote bag, or mug—people end up donating less than if you just asked them how much they’d be willing to donate,” says George E. Newman, an assistant professor of organizational behavior at Yale’s School of Management.

“People seem to be concerned that if they were to accept the thank-you gift, it would create ambiguity about their reasons for giving,” adds Newman. “There’s actually a very long literature in psychology on this idea, known as the ‘crowding-out’ effect, where a person’s intrinsic motivation ends up decreasing once an external incentive is added.”

On the other hand, Roger Dooley, neuromarketing expert and author, says that using free address labels, greeting cards, and other items that show up in your mailbox, accompanied by a request for a donation, actually do work.

“The psychological principle involved is ‘reciprocity’ – when you get those mailing labels, you feel a subtle urge to reciprocate by making a donation. There is even data that shows the size of the gift accompanying the request can have a big influence on donations.” Continue reading

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