Elaine Fogel


gift givingIt’s November; there’s a chill in the air and it’s time to consider your holiday gift-giving options. For small businesses, there are customers, special suppliers, partners, and employees to thank. For nonprofits, you’ll want to show appreciation to top donors, volunteers, funders, special suppliers, and employees.

But, with limited budgets, how can you show your appreciation and boost your brand without spending a fortune?






Well, here are some suggestions: Continue reading

business man very stressed

Do you how know easy (or difficult) it is for your customers to do business with your SMB (small-medium business) or nonprofit? If you’re not sure, I suggest you find out.

Why am I asking you this today? Because I recently had a customer experience that was so poor, I have to share it.

Albeit, it was with a financial institution - surely not considered small by any measure - but customer experience concepts are the same no matter the size of the organization.

So, here’s what happened. I tried to set up a link between my bank and one of my QuickBooks (QB) accounts so banking transactions would be entered automatically. I’ve done this in the past and thought it would take a few minutes. Uh, NO! Continue reading

wwf-tigerEuropean ad agency, Wieden + Kennedy London, came up with such a great social fundraising idea, they took it to the World Wide Fund For Nature (WWF). And, the charity loved it.

What is it?

It’s a very simple, yet effective, Twitter campaign that’s raising awareness and funds for endangered animals. Continue reading

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