Elaine Fogel

brand identity

typewriterHave you given any thought to your business’ or nonprofit’s standard font styles? You know, the ones you’re supposed to use consistently in your marketing communications?

I actually blogged about this in January 2014, “Why Typography is Important in Marketing,” and in March 2011, “Use Simple Fonts for Better Marketing Results.” What’s interesting is that not much has changed.

What prompted me to revisit this topic was an email I received from a marketing colleague yesterday:

Change is not an event, rather it’s a process.

In my experience, it starts with leaders understanding that change is necessary — and then creating a leadership team to assist with developing the implementation plan and managing adoption.

What did you notice immediately? Continue reading

Every year at this time, Pantone (the color management company) announces its color of the year. For 2016, there’s an anomaly, however. There are two selected colors!

Those in creative professions and industries chomp at the bit awaiting this announcement so they can stay au courant with color trends. In the past, colors of the year have included rich jewel tones, loud primaries, and soft pastels.

However, next year, Pantone’s choices are perfect for the babies in your life. Well, the stereotypical colors for babies.

Continue reading

gift givingIt’s November; there’s a chill in the air and it’s time to consider your holiday gift-giving options. For small businesses, there are customers, special suppliers, partners, and employees to thank. For nonprofits, you’ll want to show appreciation to top donors, volunteers, funders, special suppliers, and employees.

But, with limited budgets, how can you show your appreciation and boost your brand without spending a fortune?






Well, here are some suggestions: Continue reading

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