Elaine Fogel

Graphic Design

typewriterHave you given any thought to your business’ or nonprofit’s standard font styles? You know, the ones you’re supposed to use consistently in your marketing communications?

I actually blogged about this in January 2014, “Why Typography is Important in Marketing,” and in March 2011, “Use Simple Fonts for Better Marketing Results.” What’s interesting is that not much has changed.

What prompted me to revisit this topic was an email I received from a marketing colleague yesterday:

Change is not an event, rather it’s a process.

In my experience, it starts with leaders understanding that change is necessary — and then creating a leadership team to assist with developing the implementation plan and managing adoption.

What did you notice immediately? Continue reading

Every year at this time, Pantone (the color management company) announces its color of the year. For 2016, there’s an anomaly, however. There are two selected colors!

Those in creative professions and industries chomp at the bit awaiting this announcement so they can stay au courant with color trends. In the past, colors of the year have included rich jewel tones, loud primaries, and soft pastels.

However, next year, Pantone’s choices are perfect for the babies in your life. Well, the stereotypical colors for babies.

Continue reading

Instead of the Marketing News & Tidbits today, I’m sharing something new. Whenever I come across humorous marketing content, I’ll post it here.

In a recent Quartz Daily Brief, I discovered this post by Jake Flanagin entitled, “Here’s what Silicon Valley would look like if it were run by cartoon animals.” In deference to cartoonist Richard Scarry, illustrations artist Tony Ruth has created the ultimate Chief Marketing Officer, Corporate Social Responsibility Specialist, and more! Continue reading

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