Elaine Fogel

Pantone colors

Every year at this time, Pantone (the color management company) announces its color of the year. For 2016, there’s an anomaly, however. There are two selected colors!

Those in creative professions and industries chomp at the bit awaiting this announcement so they can stay au courant with color trends. In the past, colors of the year have included rich jewel tones, loud primaries, and soft pastels.

However, next year, Pantone’s choices are perfect for the babies in your life. Well, the stereotypical colors for babies.

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In case you didn’t know, Pantone announced its color of the year for 2015 in early December. And, I must say, it is a beautiful wine color called, Marsala.

The color has hit the fashion, interiors, and beauty industries big time, but what about graphic design?

Marsala for Graphic Design

A rich contrasting color, Marsala is ideal for use in graphic design and packaging. Eye-catching, but not overwhelming or bright, consumers are immediately drawn to the hue, making it an alluring shade at point-of-purchase. As packaging becomes increasingly more artistic, Marsala will be a natural fit for both high- and low-tech materials, including on-shelf periodicals as well as printed assets, like calendars and stationery.”

Pantone 18-1438 is “an earthy shade with a bit of sophistication, texture is the story in print and packaging. A matte finish highlights Marsala’s organic nature while adding a sheen conveys a completely different message of glamour and luxury.”

Excellent marketing lingo for a color, right?
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