In case you didn’t know, Pantone announced its color of the year for 2015 in early December. And, I must say, it is a beautiful wine color called, Marsala.
The color has hit the fashion, interiors, and beauty industries big time, but what about graphic design?
Marsala for Graphic Design
A rich contrasting color, Marsala is ideal for use in graphic design and packaging. Eye-catching, but not overwhelming or bright, consumers are immediately drawn to the hue, making it an alluring shade at point-of-purchase. As packaging becomes increasingly more artistic, Marsala will be a natural fit for both high- and low-tech materials, including on-shelf periodicals as well as printed assets, like calendars and stationery.”
Pantone 18-1438 is “an earthy shade with a bit of sophistication, texture is the story in print and packaging. A matte finish highlights Marsala’s organic nature while adding a sheen conveys a completely different message of glamour and luxury.”
Excellent marketing lingo for a color, right?