Have you given any thought to your business’ or nonprofit’s standard font styles? You know, the ones you’re supposed to use consistently in your marketing communications?
I actually blogged about this in January 2014, “Why Typography is Important in Marketing,” and in March 2011, “Use Simple Fonts for Better Marketing Results.” What’s interesting is that not much has changed.
What prompted me to revisit this topic was an email I received from a marketing colleague yesterday:
Change is not an event, rather it’s a process.
In my experience, it starts with leaders understanding that change is necessary — and then creating a leadership team to assist with developing the implementation plan and managing adoption.
What did you notice immediately? Continue reading
Arial, Verdana, Georgia, Times New Roman… does it matter which typography you use in your marketing collateral? According to many studies, yes! A recent post by KISSmetrics got me thinking about this topic again. Which styles work better than others? Before I divulge the answers, here’s the definition of typography the post provides:
Typography is where art meets text. It refers to the arrangement of type…Typography is a tool through which you can add personality and style to your text.”